Market mechanism
Process by which price is determined through S and D.
Process by which price is determined through S and D.
Price allocates scarce goods to those willing and able to pay.
Higher prices encourage firms to increase supply.
Price changes signal where resources are most profitable.
S = D.
D > S.
S > D.
Firms respond to price signals to maximise profit.
New firms join when prices rise.
Firms leave when prices fall.
Self-interest coordinated through markets.
Rationing: price limits who can buy when resources are scarce.
Incentive: higher prices encourage more production.
Signalling: rising prices attract firms to profitable markets.